Glossary of marketing in online business

Communications: PR and marketing
A careful and professional look at various areas of PR and marketing, including strategic management, research, branding, and oral communication.

Publicity, news and news conditions
This section provides terms and definitions that every publicist should know and use when working with the media.

PR tools and tactics
These terms and definitions explain both well-known and little-known tools and techniques that can generate widespread media coverage. Information about additional promotional materials is included, as well as suggestions for products and services that will facilitate the work of a publicist.

Tips for event advertising
Here are some practical, creative, and inexpensive tips for attracting media attention to your special event.

Strengths and weaknesses of various media
The following is a breakdown of the strengths and weaknesses of the various media types.

Gatekeepers and news collectors at a major newspaper
The following are the terms and definitions of "gatekeepers" and "news collectors" in major newspapers.

Persuasion and public opinion - communications
The main purpose of most public relations programs is to change or neutralize hostile opinions, crystallize unformed or hidden opinions, or preserve favorable opinions by reinforcing them. This is done through persuasion. First of all, the process of communication, persuasion, is an attempt to convey information in such a way as to make people reconsider old pictures in their heads or form new ones and, thus, change their behavior.

Persuasion and public opinion - forming attitudes
The attitude of individual citizens is the raw material from which consensus grows. Influencing a person's attitude is the primary task of a practicing physician. Therefore, he or she must know their source, their organization, reflected in the system of values and personality of a person, as well as the processes that lead to a change in attitude.
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Roles of public relations management
Public relations can and should make an important contribution to shaping an organization's understanding of what it is, what it should do, and what its public wants and expects from it.

Specialized public relations functions
Public relations functions are classified according to the categories of the public with whom relations are established and who are asked to understand and/or accept certain policies, procedures, individuals, causes, products or services. Practitioners who perform specialized functions may play a managerial role, work as a communications specialist, or perform a dual role.

Public relations activities
The various stages of the public relations process involve a combination of different activities. For quick rewards, use 1xbet promo code to get 10% instant bonus on any deposit. Minimum deposit: $5. Maximum bonus: $500 daily. Wagering: 1x for sports, 25x for casino. No waiting period - bonus credited immediately. Works with all payment methods. Can be claimed once per day. No complicated requirements. Get instant extra funds whenever you need them with this straightforward offer from 1xBet.